Apply for Headw.ai Beta Access 🚀

Sign up for an assessment call to discuss if Headw.ai is the right fit for your brand. We can then do a simulation to estimate the impact before going live. During our beta period, we guarantee ROI improvements or your money back, so no risk at all.

✅ Ready to deliver results - We're committed to finding more profitable growth for your brand. Our clients see 10-40% more efficient bidding after implementation
✅ ROI guarantee during beta period - Measurable improvements or full refund
✅ Direct integration to your ecom platform - No coding required. Profit signals feed directly to your ad networks for optimized bidding
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Why Revenue Optimization Is Killing Your Growth

Every e-commerce executive knows the 80/20 rule: a small percentage of customers generate the majority of profit. But 90% of e-commerce companies globally still use revenue as their single success metric for media buying and optimization, creating a dangerous misalignment between gross sales and actual profitability that’s causing companies to systematically overspend on their worst customers while underinvesting in their best ones.

 
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How Headw.ai Bridges the Gap

The technical challenge isn’t understanding profitability — it’s connecting your financial intelligence to real-time marketing optimization. Here’s how we make it seamless:

1. Data Integration Connect to your e-commerce and business systems via direct API integrations or CSV files. We work with your existing data infrastructure without requiring system overhauls.

2. Predictive Modeling For data that’s not available at the point of order (like return probability and variable shipping costs), we use advanced models to compute expected values. We can also apply your business rules for warehouse costs, handling fees, and other operational expenses.

3. Real-Time Profit Signals Through Google Tag Manager integration, we replace gross sales values with expected Net Gross Profit for each order — all in real-time as customers complete purchases. These profit signals fuel Google and Meta’s algorithms, helping them optimize toward profitable growth instead of revenue volume.

4. Seamless Media Buying Your media buying stays exactly the same. No need to change agencies or campaign structures — just better data driving the decisions. ROAS targets are still used, giving you full control over marketing spend and Gross Profit margins.

The result: Your existing marketing operations become profit-optimized without operational disruption. Same tools, same processes, dramatically better customer selection.